Paper is the incumbent in this category and it is genuinely good at some things. It is also the version of loyalty that cannot tell you whether it works, which is the whole reason anyone moves off it.
| Wivly | Paper punch card | ||
|---|---|---|---|
| Cost to start | Free plan; a printed QR poster | A stack of cards and a rubber stamp | Them |
| Works with no power or signal | Scanner queues offline, but the customer needs a phone | Always | Them |
| Customers with no smartphone | Cannot join | Works for everyone | Them |
| Time to hand out | About 5 seconds to scan and add | About 2 seconds to hand over a card | Them |
| Cards lost by customers | Lives in the wallet; recoverable by email | Common, and gone for good | Wivly |
| Forgery | Server-side balance, nothing to copy | A matching stamp costs a few euros | Wivly |
| Knowing how many members you have | Exact, live | Unknowable | Wivly |
| Seeing who stopped coming | A list, updated daily | Not possible | Wivly |
| Reaching a customer between visits | Lock-screen message, no phone number needed | Not possible | Wivly |
| Knowing what the program costs you | Reward cost and repeat rate in the dashboard | Guesswork | Wivly |
Yes, and most people do for a few weeks. Honour existing paper cards until they are finished and issue the digital card to everyone new. There is no migration to perform.
Keep a small stack. A loyalty program that refuses a customer is worse than a slightly inconsistent one, and the number of people who insist is usually small.
Handing over a card is faster. Scanning is about the same as finding a card in a wallet, and much faster than reissuing a lost one. The time saved is in everything after the stamp.
Live in under an hour. Free to start, no card required.