Guides
Practical guides for independent businesses: how to size a reward, what it actually costs, and how to get a program live without it becoming a project.
Loyalty design
The arithmetic behind buy-9-get-1-free: how to pick a stamp count from your margin and your visit frequency, not from what the café next door does.
Economics
Most loyalty maths counts the wrong number. How to work out the real cost of a free coffee, and the incremental-visit test that tells you whether the program pays.
Comparison
An honest comparison of the three ways to run loyalty for a small business, including where wallet passes are the wrong choice.
Retention
Most churn is drift, not a decision. How to spot a lapsing regular early, what to send, and the one thing that makes a win-back offer backfire.
Getting started
A day-by-day plan for getting a loyalty program live: the decisions, the poster, the staff briefing, and what to check after the first weekend.
Prepaid
Prepaid packages get cash up front and lock in a regular — but the discount is easy to overpay. How to price one, and how to account for the money before it is earned.
Live in under an hour. Free to start, no card required.